Virgin Media Destiny 2 Beta Launch Build | Central London
An immersive Destiny 2 beta launch set built in two days for Virgin Media.
The Brief
When Virgin Media partnered with Bungie on the Destiny 2 beta, creative agency Influence brought in Trinity Set & Stage — a brand activation builder and event production company London agencies trust for fast-turnaround builds — to design and build the immersive launch environment in central London. The brief called for a multi-zone Destiny universe transformed inside a tight 48-hour build window, complete with a welcome area, content rooms, a fibre-optic tunnel and a large hands-on gaming hall that worked equally hard for the Virgin Media brand. With such a short lead time and a high-profile gaming launch riding on it, Trinity needed to deliver scenic construction and AV-ready infrastructure that could support hundreds of players without compromise.
Our Approach
As a brand activation builder London agencies call on when the deadline is non-negotiable, Trinity Set & Stage is built for fast, big-footprint builds that need scenic construction, AV-ready joinery and live event logistics delivered under one roof. For the Destiny 2 beta launch, our team broke the venue down into a clear sequence of zones, prioritising a smooth flow from arrival through to gameplay so that Virgin Media's brand messaging landed at every stage of the visitor journey. This same fast-turnaround, multi-zone approach to brand activations underpins our wider event production work across London, where short lead times and demanding technical specifications are the norm rather than the exception.